Kajsa Hartig

A blog about Cultural Heritage and Digital Communication


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Surprise me #Blogg100

Watching the Eurovision Song Contest is a tradition in many Swedish families. And of course, I’ve written about it before. Yesterday was the final contest in Sweden, the time to nominate the song that will be represent our country in the ESC in Austria in May .

The winner was Måns Zelmerlöw. Perhaps not the most amazing song in my opinion, but an excellent performance. The singer was interacting with an animated character. Also not the most innovative idea perhaps, but it was executed in a perfect way, that was totally different from every other competing song. A surprise, and an entertaining moment. Obviously he won.

Take away: Show something that the audience have never seen before, and do it with emotions, with humor and passion and do it in a flawless manner. There you go, the recipe for the successful museum.

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Blog post 13/100 #Blogg100-challenge

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This is what museums are all about

Watch the Blériot fly at Youtube.

Yesterday, the Swedish Science Museum moved into the field next door, just outside Stockholm city, with their Blériot XI from 1918, made in Sweden, and bought by the Museum in 1929. The plane has been restored and is now in great shape, which was proven by the pilot Mikael Carlson who took the Blériot up in the air.

Such an event is en excellent way to communicate not only the museum object, and the story around it, but to communicate the entire museum.

> The Science Museum brought the museum object into an unexpected place (surprise, do the unexpected)
> They created a new contact point, a new surface where to interact with their audience
> They tell the story behind the plane (doesn’t have to be a long story, but it gives a context)
> They created drama ”would it really fly?!”
> They used evicence, ”Yes it can actually fly because we restored it”
> They used professional film makers, it’s not an amateur film
> They broadcasted the flight live through Bambuser
> They have made a beautiful short film available on Youtube
> They tweeted the event, and got retweeted by key figures who use social media

It is a great example of communication where social media plays an important role. Museums might be boring, but they don’t have to be. Let’s create more of this!