Kajsa Hartig

A blog about Cultural Heritage and Digital Communication

1 kommentar

Mobile use is (still) growing fast #Blogg100

Haggin Museum in Stockton, California. Photo: Patrick Giblin, Flickr, CC-BY-NC.

Haggin Museum in Stockton, California. Photo: Patrick Giblin, Flickr, CC-BY-NC.

”2014 will be the year that the internet will go mostly mobile”

This blog post is mostly about looking back at trend reports from 2014, though the conclusions are just as important in 2015.

If you aren’t already onto producing content for mobile devices, now is certainly the time. According to the annual report “Swedes and the internet 2014” between 92–98 % of all Swedes age 12-45 have access to a smartphone. Between 74-88% use them to connect to internet on a daily basis. 73 % of all Swedish adults use smartphones (compared to 58 % of adult US citizens according to the Pew Internet Research Study on Cell Phone Ownership and Usage, January 2014)

Google is also driving the change towards more mobile friendly websites and will by April 21 2015 rank these sites higher. http://thenextweb.com/insider/2015/02/26/google-will-rank-your-site-higher-if-its-mobile-friendly-starting-april-21/

Keep in mind

The use of smartphones in museums is about more than accessing the museum website before the physical visit. It is about possibilities for participation, social sharing, mobile shopping, Near Field Communication, visitor photography and much more.  And it is about mobile being one device among others, and visitors effortlessly moving across devices. Besides producing a mobile strategy for museums, a content strategy is just as important as well as deeper understanding of museum audiences. 2015 will be the year we hopefully see most museum websites completely responsive. That’s a good start.


Blog post 3/100 #Blogg100-challenge


4 kommentarer

Museum apps for kids – part I

Buildo Museum by Jajdo

The "museum building" has the look of an old Hitchcock house, or the house of the Addams family. Apart from the settings, the functions and usefulness of this app makes it worth a try.

Using apps to connect kids with museums is something I believe we will see much more of in the years to come. Either as a way to teach and discover topics related to school, or just as a way to build relationships – with parents who appreciate great apps for their children, or with kids who start discovering the museum.

One app I tried recently is NOT a museum app, despite its name: Buildo Museum, by the Swedish app company Jajdo. But it has features which are interesting from a museum perspective.

Jajdo has created a series of apps, very playful ones for the youngest. It’s like a sticker book, where you can grab different items (people, buildings, vehicles, tools etc.) and move them into a setting. There are usually three different settings, all connected to the main theme of the app.

The child can easily create settings with a wide variety of stickers that can be moved around, rotated and changed in size.

In Buildo Museum there is a museum building with three different floors available, the attic, the exhibition hall and the basement. The creators of the app have added a spooky feeling and there are ofcourse skeletons, spiders, cobwebs, ghosts, bats and the odd thief hanging around the museum. The ”stickers” can be easily moved around, the size can be altered and they can be rotated. They make noise when moved around and some have moving parts (eyes that move in a painted portrait etc.).

There are a few ”museum items” like paintings and statues as well, but apart from that, it’s very lightly connected to the museum world. From a museum perspective it’s more of a remix/fantasy world than a real museum experience. But again, it’s not a museum app in the sense of being produced by a museum.

The strong features of this app is that it’s well produced, great graphic design and illustrations, quality sound and it’s fun for kids. It’s easy to be creative, make unique settings and create stories. The stories can be saved for the next time or just reset to start over.

There are clear instructions in the "Mum and dad zone" in the app.

Shortly, it’s an app that appears to be very simple but actually delivers everything it sets out to deliver. And the concept of the app, as I mentioned earlier, is being used in a series of apps by Jajdo which gives a sense of recognition. The user knows what to expect.

For a museum it’s interesting to see how museum objects can be turned into something playful for kids, and at the same time be a part of a learning experience. For example recognize well known works of art, interact with a museum environment in a playful way.

I think it would be interesting to see this concept taken a few steps further, displaying an actual existing museum, connecting the content with the real museum experience and adding a few learning experiences relating to the real museum objects.

So far creating apps is quite expensive, hopefully in the years to come we’ll see more of museum apps that can be useful to children in different ways and extending the museum to a mobile experience. Buildo Museum is a great example of how this could be done.

Get the app: http://itunes.apple.com/app/buildo-museum-sticker-book/id488521193?ls=1&mt=8

It’s available for iPad, iPhone and iPod touch. It’s free until February 6.

Lämna en kommentar

QR-pedia: Wiki-articles in your language on mobile platforms

I hope you haven’t missed this news:

”As an increasing number of people access the internet from their mobile phones Wikipedia needs to become increasingly mobile. Recently we wrote about the new mobile frontend but how do you get to a Wikipedia article in the first place, especially if you don’t know what you’re looking for or don’t speak the local language?

Introducing QRpedia.
QR codes – barcodes for the internet – have been around for decades and the technology is increasingly being used in everything from street advertising to museum object labels. QRpedia takes the concept one step further to allow a single QR code to send you seamlessly to the mobile-friendly version of any Wikipedia article in your own language. This system is unique to Wikipedia because no other website has manually created links between languages across such an incredible breadth of topics.”

A great initiative, very simple user interface, and definately something worthwhile cheking out for museums, I believe. And check out theis QR-code, it’s an article about Sweden in Swedish. Do you get it in your language?

Read full story >>