Kajsa Hartig

A blog about Cultural Heritage and Digital Communication

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#MuseumWeek is approaching #Blogg100

MuseumWeek2015 (kopia)

March 23 to 26 more than 1 000 museums from 44 countries are participating in the Twitter event #MuseumWeek. I encourage all museums to join, for the following reasons:

  • To get better at managing a Twitter account
  • To get to know the Twitter audiences
  • To test the museum organisation and the readiness to participate online
  • To have a dialogue with curious online museum audiences
  • To think twice about the museum’s digital identity
  • To be inspired and find new ways to communicate and mediate heritage
  • To increase the museum’s readiness to produce online content
  • And most of all: The break daily routines and have fun 🙂


Blog post 14/100 #Blogg100-challenge


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New Twitter report : 640 000 Swedish Twitter accounts #Blogg100

Twitter Census

Today, the yearly Twitter Census report was presented by Intellecta Corporate. The study aims to provide a picture of Swedish language Twitter accounts, the number of accounts, the use and growth of accounts over time.

There are 641,746 Swedish-language accounts on Twitter, more than ever before.  Only 84,605 ​​of them – about one eighth – writes an average of more than a tweet a day. The growth rate, the number of new accounts every day, is at the moment decreasing. The Swedish-speaking Twitter is still growing, but growth is slower than before.

Comparing number of accounts with the Nordic countries

  • Sweden: 641 746
  • Denmark: 260 194
  • Finland: 153 681
  • Norway: 406 250

Number of active accounts (more than 2 tweets during the last month)

  • Sweden: 243 312
  • Denmark: 53 333
  • Finland: 52 316
  • Norway: 118 809

Very active accounts (more than 1 tweet/day the last month)

  • Svweden: 84 605
  • Denmark: 10 233
  • Finland: 9 735
  • Norway: 32 812

What do people talk about? Mainly it is about technology and social media, but second most common topic is actually culture and third most common topic is politics and media. One interesting conclusion from the report is that the use of Twitter is different among the different Twitter communities. And the largest new group on Twitter in Sweden is the young population, a group that mostly follow each other.


Exploring the use of Twitter is of course interesting when deciding whether or not to use the channel for campaigns. Who is the target group, are they on Twitter and if so can the museum reach this particular community?

Sources (in Swedish)


Blog post 15/100 #Blogg100-challenge

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Social TV is here – for real!

Chinatown, London. Benedict Cumberbatch during filming of Sherlock. CC-BY.

This weekend another part of the series Sherlock was aired on Swedish national TV. It was broadcasted just after the first round of the Swedish part of the Eurovision Song Contest 2012.

As I wrote exactly a year ago, Twitter is the place to be when the ESC competitions are running. It is the talk of the day, and noone misses out of the opportunity to express awe, horror och sheer joy over the contestants. All in the company of a crowd that is mostly well known (people tend to discuss with people they already know), but in some part a huge anonymous crowd, available through hashtags.

This year, the social TV has taken a step forward. During the episode of Sherlock the other day, a Sherlock Holmes fan (a nerd as he calls himself) started to tweet information that added extra value. Mattias Boström, or @mattiasb, gave commentes on every scene that framed the episode with anecdotes and background information.

As a huge amount of people are already watching TV with their laptop, iPad or mobile phone at hand, it seems like watching two screens at the same time is not a problem. On the contrary, being a part of this social network that Twitter provides seems important, especially in front of the TV. A shared experience.

Tweets by Mattias Boström, @mattiasb

Tweets by Mattias Boström, @mattiasb

I myself was watching Sherlock and keeping an eye on Twitter as usual, when suddenly something interesting, valuable and entertaining came up in my stream. The tweets by Mattias Boström.

What Mattias Boström did was a spontaneous act of sharing stories around the series Sherlock. But what if the Swedish National TV themselves had offered this as a bonus? Timely tweets together with a helpdesk, answering questions and taking part in a dialogue around Sherlock. What does this bring to our experience of the television medium? I am curious to follow the development around TV broadcasting and social media. I am sure we’ve just seen the beginning of these multi channel experiences.

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Twitter, trending topics and dashboards

Twingly Liveboard #mel2011

Last night the Swedish version of the Eurovision Song Contest 2011 was broadcasted live on TV. It was the first out of four saturdays when the Swedish people will pick a Swedish representative for the big European event in Düsseldorf in May.

The ESC is a huge event that has been going on for decades, and it’s become more and more popular the last ten years. And now with the effect of social media, the hype just seems to explode. For a couple of years, there’s been a growing community of Swedish Twitterers/Tweeps that you could call early adopters and especially interested in social media and communication. Last year the Swedish version of the ESC was followed by a lot of these people and an extensive conversation, small talk I would say, was taking part on Twitter.

This year the small talk within a fairly limited community has grown into something much larger. The hashtag #mel2011 even raised into the top trending list world wide for a couple of hours. A Twingly liveboard channel was set up to display the Twitter stats for the hashtag, and the tweets just kept coming faster and faster, it wasn’t even possible to follow the flow.

In the end, after about two hours or so, the spam tweets started to show up. This is the risk of all trending topics, as we experienced with the #askacurator initiative in September 2010. How this will effect the next competitions within #mel2011, we’ll find out in the next couple of weeks.

In any case, the nicely designed Twingly Liveboard gave interesting statistics, and the speed of the twitterfall was astonishing. This makes me wonder how many people are actually using Twitter in Sweden? And how will communication through social media, and services like Twitter, evolve in the next couple of years?

The best use of Twitter last night goes to (my own awards): @wikimediase who happily threw themselves into the Twitter conversation giving links and personalized comments to each of the competing artists. Well done!