Kajsa Hartig

A blog about Cultural Heritage and Digital Communication

Surprise me #Blogg100

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Watching the Eurovision Song Contest is a tradition in many Swedish families. And of course, I’ve written about it before. Yesterday was the final contest in Sweden, the time to nominate the song that will be represent our country in the ESC in Austria in May .

The winner was Måns Zelmerlöw. Perhaps not the most amazing song in my opinion, but an excellent performance. The singer was interacting with an animated character. Also not the most innovative idea perhaps, but it was executed in a perfect way, that was totally different from every other competing song. A surprise, and an entertaining moment. Obviously he won.

Take away: Show something that the audience have never seen before, and do it with emotions, with humor and passion and do it in a flawless manner. There you go, the recipe for the successful museum.

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Blog post 13/100 #Blogg100-challenge

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