Kajsa Hartig

A blog about Cultural Heritage and Digital Communication

Content and storytelling – are museums ready for it? #Blogg100

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I think we all agree that museums are made for storytelling. The endless first hand sources of passionate, tragic, engaging and joyful stories cannot be found outside the heritage sector. Objects, documents and images are there to authenticate and enhance the stories. And digital isn’t new to museums, on the contrary. Today there are museums in the front line of digital innovation, and there are museums that aren’t quite yet there.

Regardless, the path to successful cross media storytelling is more challenging than anticipated. It’s about a number of things:

  • Digital and visual literacy
  • Communication skills across the organization
  • Social media skills
  • Storytelling skills
  • Knowledge-making – producing new knowledge from original sources
  • A clear overall communications strategy
  • Transparency and honesty
  • Regular and timely posting

And a few more things. Then it is also about:

  • Image editing and visual communications skills
  • Knowledge of copyright and Creative Commons
  • Long term planing for campaigning
  • Re allocating resources within the museum for content production and communication
  • Experts – whose expertise is communicated
  • Reallocating money for sponsored posts and premium services
  • Evaluation

But the most disruptive changes are probably:

  • Rethinking exhibition processes – to tie the stories across media together
  • Knowing the audiences – I mean really knowing (embrace Post Demographic mapping of audiences)
  • Mapping and mastering the public facing echo systems
  • Transforming the organization to better face the challenges of outreach in a social digital world
  • Working in cross departmental groups with many different skills
  • Real time communication – dialogue and responsiveness, not just scheduled content
  • Creating seamless experiences between online and onsite
  • Staying ahead – to be prepared for changes

Museums are storytellers, but in a traditional sense, primarily through exhibitions and printed books. The step towards truly mastering digital within the organization seems always almost out of reach, though tremendous progress is being made. What will it take to adapt to social digital? And is it an ongoing process that will never end, only evolve?

These are some first thoughts on the subject, that I will return to in some up coming blog posts.

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Blog post 9/100 #Blogg100-challenge

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