On Day 6 of this Blogg100-challenge, 100 blog posts during 100 days, it’s time to write a few lines about transmedia and immersive experiences. These methods have been a buzz for quite some time, and are evoking a growing interest from the museums sector.
Immersion is the experience of losing oneself in a fictional world. It’s what happens when people are not merely informed or entertained but actually slip into a manufactured reality…..
…The current taste for immersion is largely a by-product of the digital age. Video games and the Internet have taught people to be active participants rather than passive observers; just looking is no longer enough. People expect to dive in, and companies as disparate as Disney, Facebook, and Burberry have been scrambling to oblige them.
Immersion can be tactical (sensory-motoric) and involve skills, it can be strategic (cognitive) and offer a challenge or it can be narrative (emotional) where the audience invests in a story (source Wikipedia). Immersion is about creating a user experience, and so is transmedia storytelling:
Transmedia narrative thrives in a networked culture. Stories are now told across multiple media platforms, relying on readers to connect the dots. Popular fiction is increasingly organized around immersive story worlds.
And to further quote Henry Jenkins:
Transmedia storytelling represents a process where integral elements of a fiction gets dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally each medium makes its own unique contribution to the unfolding of the story.
Mapping your museum’s digital eco system is important for many reasons. But mapping the museum’s entire eco system of communicative efforts, channels, platforms and strategies is just as important.
Planning for transmedia storytelling requires rethinking the museum, in order to create an authentic and relevant story world where the audiences immerse themselves in stories, or face challenges. The seamless experience where online is as important as offline or in gallery, has to be a priority. Perhaps it is the transmedia project manager who will lead the change?
Blog post 6/100 #Blogg100 challenge