”We need new narratives that connect with peoples’ deepest motivations and promote more radical action. Stories engage people at every level – not just in their minds but in their emotions, values and imaginations, which are the drivers of real change.”
Content is a recurring theme for museums this year. I will try to spend a couple of blogposts writing about the challenges that come with producing good content today. Like knowing your ecosystem of digital channels, planning long term for content, practical issues like using digital images and learning how to identify stories worth telling.
Storytelling in itself is worth a few blog posts. The quote above pinpoints some of the most important aspects of the method. Storytelling engages on an emotional level. With emotional connections people are more inclined to invest in a long term relationship with the museum. Emotions are not just about getting attention from visitors, it’s about engagement.
Objectivity and rationality are puny in the face of the emotionally based associative capabilities of real people, living real life, real time. People are not wholly rational, objective, or linear machines. People are makers and gatherers of meaning.
Blog post 4/100 #Blogg100