In my next couple of blog posts I will share some insights from #SSMX, Stockholm Social Media Exchange, an un-conference taking place in central Stockholm in February. The last one held this past weekend. The conference mainly attracts marketing/PR/communications people.
One of the interesting people I talked to at the #SSMX is Martin Garbarczyk. He shared some great insight on customer support through social media, among other things he forwarded this great post at ragan.com on how Delta Air Lines use Twitter:
@DeltaAssist was the first airline program in the U.S. to use Twitter for customer support. When it started, four community managers provided support Monday through Friday from 8 a.m. to 10 p.m. EST, helping customers who sought answers to questions about things like flight status or gate numbers.
As team members listened to customers, they realized they could help customers even more by using the social media platform to solve problems.
The expanded team includes 12 empowered reservations agents serving customers 24/7, using a triage system to respond to tweets. They can do anything a call center employee can do, except book a new ticket. To add a personal touch, employees sign their tweets with their initial, and their first names are listed on the airline’s Twitter profile.
Social media is what your audience makes of it. This is why companies and organisations need to know how to use social media, and what is required to maintain a presence there. Adding cutsomer support is crucial.
Blog post 029/100 #Blogg100 challenge