Kajsa Hartig

A blog about Cultural Heritage and Digital Communication

Book tip 3: Visual Storytelling: Inspiring a New Visual Language #Blogg100

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Visual Storytelling: Inspiring a New Visual Language

Visual Storytelling: Inspiring a New Visual Language, 2011, Gestalten.

Visual Storytelling: Inspiring a New Visual Language is an illustrated book about how contextualization of information affects today’s design aesthetics. It is not a brand new book, it is from 2011. But still very important in 2013.

It is a very design oriented book richly  illustrated with infographics, data visualization, illustration, photography, and information architecture.

I am myself not extremely fond of complex data visualizations or infographics, but prefer simpler visual stories. However infographics can still be very efficient and is definitely something I would like to see more of in museums communication.

Other ways to use visual in storytelling is of course to use services like Pinterest or Instagram. But just as well why not use Facebook or even Twitter. This is further explored in the blog post Visual Storytelling: The Key Weapon to Content Marketing (Search Engine Watch).

Using visual storytelling in museum communication provides lots of opportunities, and I believe there are plenty of ways that haven’t been fully explored yet. This book can certainly be of great inspiration, not only to designers who create infographics but to anyone planning to communicate content with images and visualization.

Blog post 016/100 #Blogg 100 challenge

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