In a recent blog post on Mashable, Douglas Rushkoff is concerned that social media will evolve into social marketing, ie. social P2P relationships are threatened by the need for new marketing channels.
In the blog post the author claims crowdsourcing is really a corporate friendly variant of open source. And viral media has evolved into viral marketing.
Perhaps we’re not all there yet, but we might be heading in that direction. I believe it’s in place for the cultural heritage sector to be aware of the risk of contaminating social media methods with the demand to make money out of every single social relation.
It is a thought-provoking posts. How do we want social media to develop? How do we separate marketing and the thriving culture that social media enables? How can the cultural heritage sector contribute to a more sustainable development of social media?
Read the blog post: http://mashable.com/2011/01/06/marketing-threatens-social-media/